CLOONEY’S CLONES

Last Feb. 9th the Italian Environment Minister was questioned by a MP representing Italy’s Radical Party about “closed” coffee-capsule systems: would they not deter consumers from changing brands? And: wouldn’t they turn an otherwise “green” raw material into a pollutant? 

It is therefore no surprise that the forthcoming launch of two “environmentally-friendly”, Nespresso-compatible coffee-capsules by the coffee oligopsonist Douwe Egberts and by the French retailer Casino echo these two themes. But: is this really bad news for Nestlé and two steps towards a freer and greener world?

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